In August 2024, Google rolled out one of its most significant core updates of the year. This update centers on improving search results by prioritizing high-quality, original content. Websites that focus purely on search engine optimization (SEO) without adding real value to users are being pushed down in rankings. In contrast, those that provide well-researched, helpful, and original content are seeing improved visibility
The focus on Expertise, Authoritativeness, and Trustworthiness (E-A-T) continues to be a priority. Content creators and businesses must ensure that their website content addresses users’ needs, is trustworthy, and is created by credible experts in the field. This shift means websites need to steer clear of keyword stuffing or focusing solely on ranking tactics and instead create content that truly benefits their audience
