Pay-Per-Click (PPC) Management Services
We help clients reach their target audiences on the most impactful paid platforms, from Google Ads to Facebook Ads. With extensive experience managing millions in PPC budgets, we’ve refined what it takes to build successful client-agency relationships. Our PPC management program focuses on achieving outstanding results with full transparency throughout
Stop wasting time micromanaging your PPC campaign if you're not seeing much improvement. Our PPC company combines expert strategies with advanced technology to help you get a better return on your paid advertising.
PPC audit
A PPC audit is an in-depth evaluation of your existing pay-per-click campaigns to identify inefficiencies, missed opportunities, and areas of improvement. During the audit, we analyze key metrics such as ad copy, keywords, targeting settings, and conversion tracking. The goal is to assess campaign performance and uncover any issues hindering the effectiveness of your PPC strategy. Our audit process helps us create a roadmap for optimizing your campaigns to ensure maximum return on investment (ROI).
Creatives for advertisements
Creating compelling ad creatives is essential for engaging your target audience and driving conversions. Our team designs high-quality ad creatives, including text, display, and video ads, tailored to resonate with your audience’s needs and preferences. By leveraging the right visuals, messaging, and calls-to-action (CTAs), we ensure your ads capture attention and motivate users to take action. We regularly test and refine these creatives to improve performance and drive better results across all platforms, such as Google Ads and Facebook Ads.
Activation of first-party data
Activating first-party data means utilizing the data you already collect directly from your customers—such as website visits, purchase history, and engagement data—to enhance your PPC campaigns. By targeting individuals who have already shown interest in your brand, we create highly personalized ad experiences that increase conversion rates. This approach allows for better audience segmentation and more efficient use of your ad budget, driving more relevant traffic and improving overall campaign performance.
Complete-funnel ROI monitoring
Complete-funnel ROI monitoring involves tracking your customer journey from the very first point of contact with your ad to the final conversion. We analyze every step of the process, including clicks, interactions, and conversions, across all stages of the funnel—awareness, consideration, and decision. By monitoring ROI at each stage, we can optimize strategies to maximize results, ensuring that every dollar spent on your PPC campaign is working toward achieving your business goals.
Bid management
Effective bid management ensures that you are optimizing your budget for maximum exposure and return. Our team uses advanced tools and strategies to adjust bids in real-time based on factors like keyword performance, competition, and audience segments. By optimizing bids for high-performing keywords and adjusting them for less effective ones, we ensure that your ads are placed in the most effective positions at the right cost, maximizing your campaign’s effectiveness and efficiency.
Optimization of landing pages
The optimization of landing pages is crucial for converting the traffic generated by your PPC campaigns. A well-designed landing page aligned with your ad’s messaging ensures a seamless user experience, helping visitors quickly find the information they need and encouraging them to take action. We analyze and improve the page’s layout, content, load speed, and call-to-action to reduce bounce rates and increase conversion rates. Regular A/B testing allows us to continuously refine landing pages for the best results.
What Does Monthly PPC Management Cover?
The following duties are included in the monthly administration of our agency's PPC management services:
- Bid Management
- Review of Landing Page Performance
- Adjustments to Ad Placement and Targeting
- Analysis of Costs and Performance
- Enhancements in Geo-targeting
- Regular Check-in Calls/Meetings
- Management of Keywords
- Monthly Performance Reports for Campaigns
- Optimization and Testing of Ad Copy
PPC Setup Process
When we first talk with new companies, they always ask how we plan to onboard their account. So, here’s how we do it:
Step 1: Questionnaires
Collect essential information through questionnaires to understand the client’s goals, target audience, and current marketing strategies.
Step 2: Audit of Current Account
Evaluate the existing advertising account to identify strengths, weaknesses, and areas for improvement, focusing on performance metrics and previous campaign results.
Step 3: Kickoff Meeting
Hold a kickoff meeting with stakeholders to discuss objectives, expectations, timelines, and collaborative efforts, ensuring everyone is aligned on project goals.
Step 4: Keyword Research
Conduct thorough keyword research to identify relevant search terms that potential customers are using, which will inform ad targeting and content strategy
Step 5: Account Setup or Restructuring
Set up a new advertising account or restructure an existing one to optimize performance, ensuring that campaigns are organized effectively for better management and analysis.
Step 6: Ad Writing
Create compelling ad copy that resonates with the target audience, highlights the unique selling points, and includes strong calls to action.
Step 7: Ad Design
Design visually appealing ads that capture attention and align with the brand’s identity, utilizing best practices for various platform
Step 8: Landing Page Setup
Develop and optimize landing pages to ensure a seamless user experience, aligning with the ad content to improve conversion rates.
Step 9: Report Creation
Generate reports that summarize campaign performance, analyze key metrics, and provide insights for ongoing optimization.
Step 10: Weekly Updates
Provide regular updates on campaign performance and strategies to stakeholders, highlighting successes, addressing challenges, and making data-driven recommendations for future actions.
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