Voice search continues to grow in importance, thanks to the increasing use of voice-activated devices like Amazon Echo and Google Assistant. In 2024, optimizing for voice search is essential, especially as it accounts for a large share of local search queries. Voice search queries tend to be more conversational, which means businesses need to focus on long-tail keywords and natural language in their content
Local SEO is particularly important for voice search optimization. When users ask questions like “Where’s the best coffee shop near me?” search engines prioritize businesses with accurate, updated information across platforms like Google My Business. To capture this growing audience, make sure your website is mobile-friendly, includes structured data, and answers common user questions concisely.
